a project by
  • 14 April - 31 May 2015
  • Milano | BovisaTech Complex| via Durando 39
  • Tuesdays through Saturdays 2:30 PM - 7:30 PM
  • Sundays 10 AM - 7:30 PM; Closed on Mondays

A show dedicated to toy design, which recounts each milestone in the evolution of the sector by showcasing the most significant, iconic and innovative toys ever made in Italy and abroad.


Luca Fois - – professor at Poli.design Milan

Francesco Schianchi - professor at the Polytechnic University of Milan

Bernardo Corbellini - designer

Bice Dantona - designer

Show theme areas


products which have and continue to make history in the toys sector, described through their past and present history.

New visions

the latest innovations in the world of toys, innovative products which are setting new trends

The future of play

toy designs created by the students of the Ludum School, through a process that places the child at the center of every aspect of the project, from designer to user.

a project by
with the participation of
with the patronage of

an event

Milano | BovisaTech Complex| via Durando 39

How to get here: Bus 92, Via Durando stop – Tram 2, Bausan stop
Railroad link and FNM, Bovisa-Polytechnic stop

Participating with their products:

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